As a coach or consultant, you're always on the lookout for innovative ways to market yourself and connect with your audience. Public speaking has long been the go-to method for professionals like you to share expertise and attract clients. But what if you're not someone who thrives on stage, or you're looking for additional ways to expand your reach? Well, you're in luck. Today, we're diving into some exciting alternatives that could redefine the way you market your services.

The Power of Blogging

Let's start with the written word. A blog is a fantastic platform for sharing your insights, showcasing your expertise, and building a community. It allows you to articulate your thoughts in a structured manner, engage with readers through comments, and boost your online presence through SEO. The beauty of blogging is that it gives your audience a chance to absorb information at their own pace, and it provides you with a space to explore topics in-depth. It's also a great way to encourage discussion, so don't hesitate to end your posts with thought-provoking questions or calls to action!

The Rise of Video Content

Now, let's talk about the medium that's taking the internet by storm: video. According to a 2022 survey, consumers spent an average of 19 hours per week watching online videos. That's a significant chunk of time, and as a savvy coach or consultant, you can tap into this trend. Platforms like Biteable (that's B-I-T-E-A-B-L-E dot com) highlight that social media posts with video garner 48% more views. Moreover, 60% of businesses are using video as a marketing tool, and half of those marketers have been at it for over a year. It's clear that video isn't just a passing fad—it's a powerful way to connect with your audience and give them a chance to know, like, and trust you. Whether it's through quick tips, in-depth tutorials, or engaging stories, video content can be a game-changer for your marketing strategy.

Consistency is Key

Last but not least, let's talk about the importance of consistency. A staggering 36% of marketers create videos a few times a week, while 14% make it a daily routine. This tells us something crucial: to stay relevant and top-of-mind, you need to be consistent. Whether you choose to write blog posts, create videos, or even stick with public speaking, make sure you're doing it regularly. Your audience will come to anticipate your content, and that anticipation builds loyalty and engagement. So, carve out that niche, find your rhythm, and keep delivering valuable content to your audience—they'll thank you for it.

In conclusion, while public speaking remains a potent tool for marketing yourself, it's clear that alternatives like blogging and video content are not only viable but also essential in today's digital landscape. They offer unique opportunities to connect with your audience in a way that's authentic to you. So, what's your take on this? Are you more inclined towards writing, or do you feel the pull of the camera lens? Maybe you've found a blend of both that works for you?

Share your thoughts and experiences in the comments below, and let's learn from each other's journeys.